About

Rizz Instruments is the passion project of Gil Aviv, a professional bassist, songwriter, and producer.

Gil first picked up an instrument (guitar) a little later than most—at 13—and soon discovered his true calling as a bassist a few years later. In high school, he worked at his local music store, where his fascination with the instruments themselves really took root. Since then, Gil has performed with numerous musical groups across NYC and the Northeast, playing venues such as Baby’s All Right (a personal favorite), Warsaw, and Le Poisson Rouge.

Along the way, he’s built a curated collection of guitars, basses, pedals, amps, synthesizers, drums, and recording gear. Gil is always hunting for rare and inspiring instruments—only the ones with real character make it into his hands, and ultimately, into this store.

That Rizz

When it comes to electric guitars and basses, Gil has honed a sharp eye and ear for setup—making sure each instrument plays its best, sounds its best, and feels alive in your hands.

Every instrument sold here carries Gil’s promise: that elusive je ne sais quoi... that spark... that rizz.