About

Rizz Instruments is the passion project of Gil Aviv, a professional bassist, songwriter, and producer.

Gil picked up guitar at age 13 and later discovered bass as his primary instrument. He worked at a local music store in high school, which sparked his fascination with instruments themselves. He has performed with various musical groups across NYC and the Northeast at venues including Baby's All Right, Warsaw, and Le Poisson Rouge.

Gil maintains a curated collection of guitars, basses, pedals, amps, synthesizers, drums, and recording equipment, focusing on rare instruments with character.

That Rizz

Gil specializes in setup for electric guitars and basses, ensuring each instrument plays its best, sounds its best, and feels alive in your hands. Every instrument sold includes Gil's promise: that elusive je ne sais quoi... that spark... that rizz.